When people close to your practice search for veterinarians or vets near me, you want your practice to be at the top of the list, right? If not, you risk losing potential new clients to the competition.
One of the first things to do is audit your site to identify areas for improvement. Our free SEO audit tool looks at more than 40 areas that affect search engine ranking.
Here are some of the things you can do to make your website search engine friendly:
Claim and optimize your Google My Business listing.
On Page Optimization
Title Tags tell Google what your pages are about. They are one of the most important ranking factors. Some things to check:
- Are you titles unique on all pages?
- Do your titles include your target keywords*?
Your meta description is the text that shows up below your title tag in Google’s search results. Meta descriptions can help generate more clicks to your pages.
Some things to check:
- Are your meta descriptions unique on all pages?
- Do your meta descriptions contain engaging, relevant copy?
Header tags (h1, h2, h3)
Headers are the visible headlines on the page. It’s important to include relevant keywords in your headers. More importantly, write headers in a way that makes your copy easier to browse and read for your visitors. Most web site editors include the ability to tag certain pieces of text as H1 or Heading 1, H2 or Heading 2, etc.
Things to check:
- Do you have headers on your pages?
- Do your headers contain relevant keywords?
Do you have sufficient copy on the pages you want to rank on Google? At least 500 words is recommended. Does your web copy satisfy what your searcher is looking for?
Is your copy unique? Duplicate content should be avoided on your own web pages and across other sites on the internet. You can get penalized for duplicate content.
When uploading images to your website, you should use relevant, descriptive keywords in the image file name. It’s also important to use descriptive keywords in the ALT tag.
Page load speed
Having a slow website will affect Google rank and customer experience. In fact, more than half of mobile users will abandon a site that takes longer than 3 seconds to load. Test your load time with our free Page Speed Test Tool.
Structured Data markup should be used to identify your site as a local business and define your service area. Structured data is implemented in different ways depending on how your site was created.
We recommend having your practice name, address, and phone number in the footer of each page of your site.